{"id":6,"date":"2025-09-24T19:39:22","date_gmt":"2025-09-24T19:39:22","guid":{"rendered":"https:\/\/reynaldocarvalho.com.br\/propostadevalor\/?page_id=6"},"modified":"2026-08-12T21:48:28","modified_gmt":"2026-08-12T21:48:28","slug":"proposta-de-valor-real","status":"publish","type":"page","link":"https:\/\/reynaldocarvalho.com.br\/propostadevalor\/","title":{"rendered":"Proposta de Valor REAL"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6\" class=\"elementor elementor-6\">\n\t\t\t\t<div class=\"elementor-element elementor-element-138c54d e-flex e-con-boxed e-con e-parent\" data-id=\"138c54d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-909c325 elementor-widget elementor-widget-html\" data-id=\"909c325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t\r\n\r\n<style>\r\n  .pvr197-public,\r\n  .pvr197-public * {\r\n    box-sizing: border-box;\r\n  }\r\n\r\n  .pvr197-public {\r\n    --pvr197-noite: #081a2b;\r\n    --pvr197-noite-2: #0e2a3d;\r\n    --pvr197-azul: #173b50;\r\n    --pvr197-verde: #19a36a;\r\n    --pvr197-verde-escuro: #118154;\r\n    --pvr197-verde-claro: #e8f5ef;\r\n    --pvr197-ouro: #d5a238;\r\n    --pvr197-ouro-claro: #f7eedc;\r\n    --pvr197-marfim: #f7f4ed;\r\n    --pvr197-papel: #fbf9f4;\r\n    --pvr197-branco: #ffffff;\r\n    --pvr197-texto: #102536;\r\n    --pvr197-suave: #5f717c;\r\n    --pvr197-linha: #d6dfe2;\r\n    width: 100%;\r\n    max-width: 100%;\r\n    overflow-x: hidden;\r\n    overflow-x: clip;\r\n    color: var(--pvr197-texto);\r\n    background: var(--pvr197-marfim);\r\n    font-family: \"Inter\", Arial, sans-serif;\r\n    font-size: 17px;\r\n    line-height: 1.62;\r\n    -webkit-font-smoothing: antialiased;\r\n    text-rendering: optimizeLegibility;\r\n  }\r\n\r\n  html:has(.pvr197-public),\r\n  body:has(.pvr197-public) {\r\n    max-width: 100%;\r\n    overflow-x: hidden !important;\r\n  }\r\n\r\n  \/* Evita que regras de largura\/posi\u00e7\u00e3o do tema ou do Elementor desloquem o widget. *\/\r\n  .elementor-widget-html:has(.pvr197-public),\r\n  .elementor-widget-html:has(.pvr197-public) .elementor-widget-container {\r\n    width: 100% !important;\r\n    max-width: 100% !important;\r\n    min-width: 0 !important;\r\n    overflow-x: clip !important;\r\n  }\r\n\r\n  .pvr197-public > *,\r\n  .pvr197-public section,\r\n  .pvr197-public header,\r\n  .pvr197-public footer,\r\n  .pvr197-shell,\r\n  .pvr197-shell > *,\r\n  .pvr197-public article,\r\n  .pvr197-public div {\r\n    min-width: 0;\r\n  }\r\n\r\n  .pvr197-public a {\r\n    color: inherit;\r\n  }\r\n\r\n  .pvr197-public h1,\r\n  .pvr197-public h2,\r\n  .pvr197-public h3,\r\n  .pvr197-public p,\r\n  .pvr197-public figure,\r\n  .pvr197-public ul {\r\n    margin-top: 0;\r\n  }\r\n\r\n  .pvr197-public h1,\r\n  .pvr197-public h2,\r\n  .pvr197-public h3,\r\n  .pvr197-public strong,\r\n  .pvr197-button {\r\n    font-family: \"Sora\", \"Inter\", Arial, sans-serif;\r\n  }\r\n\r\n  .pvr197-shell {\r\n    width: calc(100% - 40px);\r\n    max-width: 1120px;\r\n    margin-inline: auto;\r\n  }\r\n\r\n  .pvr197-shell--narrow {\r\n    max-width: 880px;\r\n  }\r\n\r\n  .pvr197-section {\r\n    position: relative;\r\n    padding: 92px 0;\r\n  }\r\n\r\n  .pvr197-section--white {\r\n    background: var(--pvr197-branco);\r\n  }\r\n\r\n  .pvr197-section--soft {\r\n    background: #eef3f2;\r\n  }\r\n\r\n  .pvr197-section--dark {\r\n    color: var(--pvr197-branco);\r\n    background: var(--pvr197-noite);\r\n  }\r\n\r\n  .pvr197-eyebrow {\r\n    display: inline-flex;\r\n    align-items: center;\r\n    gap: 9px;\r\n    margin-bottom: 16px;\r\n    color: var(--pvr197-verde-escuro);\r\n    font: 700 12px\/1.3 \"IBM Plex Mono\", monospace;\r\n    letter-spacing: 0.11em;\r\n    text-transform: uppercase;\r\n  }\r\n\r\n  .pvr197-eyebrow::before {\r\n    content: \"\";\r\n    width: 26px;\r\n    height: 3px;\r\n    border-radius: 999px;\r\n    background: currentColor;\r\n  }\r\n\r\n  .pvr197-section--dark .pvr197-eyebrow,\r\n  .pvr197-hero .pvr197-eyebrow,\r\n  .pvr197-offer .pvr197-eyebrow,\r\n  .pvr197-closing .pvr197-eyebrow {\r\n    color: #5bd49e;\r\n  }\r\n\r\n  .pvr197-title {\r\n    max-width: 900px;\r\n    margin-bottom: 20px;\r\n    color: var(--pvr197-noite);\r\n    font-size: clamp(34px, 5vw, 58px);\r\n    font-weight: 700;\r\n    line-height: 1.08;\r\n    letter-spacing: -0.045em;\r\n  }\r\n\r\n  .pvr197-section--dark .pvr197-title,\r\n  .pvr197-offer .pvr197-title,\r\n  .pvr197-closing .pvr197-title {\r\n    color: var(--pvr197-branco);\r\n  }\r\n\r\n  .pvr197-lead {\r\n    max-width: 820px;\r\n    margin-bottom: 0;\r\n    color: var(--pvr197-suave);\r\n    font-size: clamp(18px, 2.3vw, 22px);\r\n    line-height: 1.55;\r\n  }\r\n\r\n  .pvr197-section--dark .pvr197-lead,\r\n  .pvr197-offer .pvr197-lead,\r\n  .pvr197-closing .pvr197-lead {\r\n    color: #c6d2d7;\r\n  }\r\n\r\n  .pvr197-section--dark p,\r\n  .pvr197-section--dark li,\r\n  .pvr197-section--dark span,\r\n  .pvr197-offer p,\r\n  .pvr197-offer li,\r\n  .pvr197-offer span {\r\n    opacity: 1;\r\n  }\r\n\r\n  .pvr197-brand {\r\n    display: inline-flex;\r\n    align-items: center;\r\n    gap: 13px;\r\n    color: var(--pvr197-branco);\r\n    text-decoration: none;\r\n  }\r\n\r\n  .pvr197-brand__mark {\r\n    width: 38px;\r\n    height: 38px;\r\n    display: grid;\r\n    grid-template-columns: repeat(2, 1fr);\r\n    grid-template-rows: repeat(2, 1fr);\r\n    gap: 4px;\r\n    flex: 0 0 auto;\r\n  }\r\n\r\n  .pvr197-brand__mark span {\r\n    position: relative;\r\n    border-radius: 4px;\r\n    background: #456579;\r\n  }\r\n\r\n  .pvr197-brand__mark span:nth-child(2) {\r\n    background: var(--pvr197-verde);\r\n  }\r\n\r\n  .pvr197-brand__mark span:nth-child(2)::after {\r\n    content: \"\";\r\n    position: absolute;\r\n    inset: 50% auto auto 50%;\r\n    width: 6px;\r\n    height: 6px;\r\n    border-radius: 50%;\r\n    background: var(--pvr197-marfim);\r\n    transform: translate(-50%, -50%);\r\n  }\r\n\r\n  .pvr197-brand__text {\r\n    font-size: 15px;\r\n    line-height: 1.2;\r\n  }\r\n\r\n  .pvr197-button {\r\n    min-height: 56px;\r\n    display: inline-flex;\r\n    align-items: center;\r\n    justify-content: center;\r\n    padding: 16px 25px;\r\n    border: 0;\r\n    border-radius: 10px;\r\n    color: var(--pvr197-branco) !important;\r\n    background: var(--pvr197-verde);\r\n    box-shadow: 0 12px 30px rgba(25, 163, 106, 0.25);\r\n    font-size: 16px;\r\n    font-weight: 700;\r\n    line-height: 1.35;\r\n    text-align: center;\r\n    text-decoration: none !important;\r\n    transition: transform 0.2s ease, background 0.2s ease, box-shadow 0.2s ease;\r\n  }\r\n\r\n  .pvr197-button:hover {\r\n    color: var(--pvr197-branco) !important;\r\n    background: var(--pvr197-verde-escuro);\r\n    box-shadow: 0 16px 34px rgba(25, 163, 106, 0.32);\r\n    transform: translateY(-2px);\r\n  }\r\n\r\n  .pvr197-button:focus-visible,\r\n  .pvr197-public summary:focus-visible,\r\n  .pvr197-footer a:focus-visible {\r\n    outline: 3px solid var(--pvr197-ouro);\r\n    outline-offset: 4px;\r\n  }\r\n\r\n  .pvr197-button--gold {\r\n    color: var(--pvr197-noite) !important;\r\n    background: var(--pvr197-ouro);\r\n    box-shadow: 0 12px 30px rgba(213, 162, 56, 0.22);\r\n  }\r\n\r\n  .pvr197-button--gold:hover {\r\n    color: var(--pvr197-noite) !important;\r\n    background: #e0b34f;\r\n  }\r\n\r\n  .pvr197-microcopy {\r\n    margin: 12px 0 0;\r\n    color: #a9bac2;\r\n    font-size: 13px;\r\n    line-height: 1.55;\r\n  }\r\n\r\n  \/* HERO *\/\r\n  .pvr197-hero {\r\n    position: relative;\r\n    overflow: hidden;\r\n    padding: 26px 0 88px;\r\n    color: var(--pvr197-branco);\r\n    background:\r\n      radial-gradient(circle at 83% 25%, rgba(25, 163, 106, 0.18), transparent 27%),\r\n      linear-gradient(135deg, #081a2b 0%, #0d263a 100%);\r\n  }\r\n\r\n  .pvr197-hero::after {\r\n    content: \"\";\r\n    position: absolute;\r\n    right: -160px;\r\n    bottom: -240px;\r\n    width: 520px;\r\n    height: 520px;\r\n    border: 70px solid rgba(23, 59, 80, 0.55);\r\n    border-radius: 50%;\r\n    pointer-events: none;\r\n  }\r\n\r\n  .pvr197-hero__top {\r\n    position: relative;\r\n    z-index: 2;\r\n    display: flex;\r\n    align-items: center;\r\n    justify-content: space-between;\r\n    gap: 20px;\r\n    padding-bottom: 48px;\r\n  }\r\n\r\n  .pvr197-hero__condition {\r\n    color: #8ea3ae;\r\n    font: 700 11px\/1.3 \"IBM Plex Mono\", monospace;\r\n    letter-spacing: 0.09em;\r\n    text-transform: uppercase;\r\n  }\r\n\r\n  .pvr197-hero__grid {\r\n    position: relative;\r\n    z-index: 2;\r\n    display: grid;\r\n    grid-template-columns: minmax(0, 1.08fr) minmax(390px, 0.92fr);\r\n    gap: clamp(38px, 6vw, 76px);\r\n    align-items: center;\r\n  }\r\n\r\n  .pvr197-hero h1 {\r\n    max-width: 690px;\r\n    margin-bottom: 22px;\r\n    color: var(--pvr197-branco);\r\n    font-size: clamp(41px, 6vw, 70px);\r\n    font-weight: 700;\r\n    line-height: 1.02;\r\n    letter-spacing: -0.055em;\r\n  }\r\n\r\n  .pvr197-hero__subhead {\r\n    max-width: 680px;\r\n    margin-bottom: 27px;\r\n    color: #c5d1d7;\r\n    font-size: clamp(18px, 2.2vw, 22px);\r\n    line-height: 1.55;\r\n  }\r\n\r\n  .pvr197-hero__price {\r\n    display: flex;\r\n    flex-wrap: wrap;\r\n    align-items: baseline;\r\n    gap: 8px 13px;\r\n    margin: 0 0 23px;\r\n  }\r\n\r\n  .pvr197-hero__old {\r\n    color: #8da1ac;\r\n    font-size: 16px;\r\n    text-decoration: line-through;\r\n  }\r\n\r\n  .pvr197-hero__new {\r\n    color: var(--pvr197-branco);\r\n    font-size: 32px;\r\n    line-height: 1;\r\n  }\r\n\r\n  .pvr197-hero__saving {\r\n    padding: 5px 9px;\r\n    border-radius: 5px;\r\n    color: #bdeed7;\r\n    background: rgba(25, 163, 106, 0.16);\r\n    font: 700 11px\/1.3 \"IBM Plex Mono\", monospace;\r\n  }\r\n\r\n  .pvr197-hero__visual {\r\n    position: relative;\r\n    min-height: 610px;\r\n  }\r\n\r\n  .pvr197-portrait {\r\n    position: absolute;\r\n    inset: 0 50px 74px 0;\r\n    overflow: hidden;\r\n    border: 1px solid rgba(255, 255, 255, 0.14);\r\n    border-radius: 26px;\r\n    background: var(--pvr197-azul);\r\n    box-shadow: 0 28px 70px rgba(0, 0, 0, 0.33);\r\n  }\r\n\r\n  .pvr197-portrait::after {\r\n    content: \"\";\r\n    position: absolute;\r\n    inset: 55% 0 0;\r\n    background: linear-gradient(to top, rgba(8, 26, 43, 0.96), transparent);\r\n  }\r\n\r\n  .pvr197-portrait img {\r\n    width: 100%;\r\n    height: 100%;\r\n    display: block;\r\n    object-fit: cover;\r\n    object-position: center 25%;\r\n  }\r\n\r\n  .pvr197-portrait__label {\r\n    position: absolute;\r\n    z-index: 2;\r\n    left: 25px;\r\n    bottom: 24px;\r\n    color: var(--pvr197-branco);\r\n  }\r\n\r\n  .pvr197-portrait__label strong,\r\n  .pvr197-portrait__label span {\r\n    display: block;\r\n  }\r\n\r\n  .pvr197-portrait__label strong {\r\n    font-size: 17px;\r\n  }\r\n\r\n  .pvr197-portrait__label span {\r\n    margin-top: 2px;\r\n    color: #a9bbc4;\r\n    font-size: 12px;\r\n  }\r\n\r\n  .pvr197-map-card {\r\n    position: absolute;\r\n    z-index: 3;\r\n    right: 0;\r\n    bottom: 0;\r\n    width: min(350px, 84%);\r\n    padding: 21px;\r\n    border: 1px solid rgba(213, 162, 56, 0.42);\r\n    border-radius: 18px;\r\n    background: rgba(8, 26, 43, 0.96);\r\n    box-shadow: 0 24px 48px rgba(0, 0, 0, 0.32);\r\n  }\r\n\r\n  .pvr197-map-card__title {\r\n    display: flex;\r\n    justify-content: space-between;\r\n    gap: 14px;\r\n    margin-bottom: 14px;\r\n    color: #c7d4d9;\r\n    font: 700 10px\/1.3 \"IBM Plex Mono\", monospace;\r\n    letter-spacing: 0.08em;\r\n    text-transform: uppercase;\r\n  }\r\n\r\n  .pvr197-map-card__title span:last-child {\r\n    color: var(--pvr197-ouro);\r\n  }\r\n\r\n  .pvr197-map {\r\n    display: grid;\r\n    grid-template-columns: repeat(2, 1fr);\r\n    gap: 8px;\r\n  }\r\n\r\n  .pvr197-map__zone {\r\n    min-height: 98px;\r\n    display: flex;\r\n    align-items: flex-end;\r\n    padding: 12px;\r\n    border-radius: 11px;\r\n    color: #dce6e9;\r\n    background: #173b50;\r\n    font-size: 11px;\r\n    font-weight: 700;\r\n    line-height: 1.3;\r\n  }\r\n\r\n  .pvr197-map__zone--victory {\r\n    position: relative;\r\n    color: var(--pvr197-branco);\r\n    background: var(--pvr197-verde);\r\n  }\r\n\r\n  .pvr197-map__zone--victory::before {\r\n    content: \"\";\r\n    position: absolute;\r\n    top: 13px;\r\n    right: 13px;\r\n    width: 10px;\r\n    height: 10px;\r\n    border: 3px solid var(--pvr197-marfim);\r\n    border-radius: 50%;\r\n  }\r\n\r\n  .pvr197-map__zone--defeat {\r\n    color: #ffe3a4;\r\n    background: #684c1e;\r\n  }\r\n\r\n  .pvr197-map__zone--outside {\r\n    color: #a9bbc4;\r\n    background: #102d40;\r\n  }\r\n\r\n  \/* RECONHECIMENTO *\/\r\n  .pvr197-scenes {\r\n    display: grid;\r\n    grid-template-columns: repeat(2, minmax(0, 1fr));\r\n    gap: 16px;\r\n    margin-top: 42px;\r\n  }\r\n\r\n  .pvr197-scene {\r\n    position: relative;\r\n    min-height: 150px;\r\n    padding: 25px 25px 25px 60px;\r\n    border: 1px solid var(--pvr197-linha);\r\n    border-radius: 16px;\r\n    background: var(--pvr197-branco);\r\n  }\r\n\r\n  .pvr197-scene::before {\r\n    content: \"\u2014\";\r\n    position: absolute;\r\n    top: 23px;\r\n    left: 25px;\r\n    color: var(--pvr197-verde);\r\n    font-size: 24px;\r\n    font-weight: 800;\r\n  }\r\n\r\n  .pvr197-scene p {\r\n    margin-bottom: 0;\r\n  }\r\n\r\n  .pvr197-statement {\r\n    margin: 36px 0 0;\r\n    padding: 24px 28px;\r\n    border-left: 5px solid var(--pvr197-verde);\r\n    color: var(--pvr197-noite);\r\n    background: var(--pvr197-verde-claro);\r\n    font-size: clamp(19px, 2.3vw, 24px);\r\n    font-weight: 700;\r\n  }\r\n\r\n  \/* REENQUADRAMENTO *\/\r\n  .pvr197-reframe {\r\n    display: grid;\r\n    grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);\r\n    gap: 52px;\r\n    align-items: center;\r\n  }\r\n\r\n  .pvr197-question {\r\n    padding: 34px;\r\n    border-radius: 20px;\r\n    color: var(--pvr197-branco);\r\n    background: var(--pvr197-noite);\r\n  }\r\n\r\n  .pvr197-question span {\r\n    display: block;\r\n    margin-bottom: 11px;\r\n    color: var(--pvr197-verde);\r\n    font: 700 11px\/1.3 \"IBM Plex Mono\", monospace;\r\n    letter-spacing: 0.08em;\r\n    text-transform: uppercase;\r\n  }\r\n\r\n  .pvr197-question blockquote {\r\n    margin: 0;\r\n    max-width: 100%;\r\n    overflow-wrap: anywhere;\r\n    color: var(--pvr197-branco) !important;\r\n    font-family: \"Sora\", Arial, sans-serif;\r\n    font-size: clamp(26px, 4vw, 40px);\r\n    font-weight: 700;\r\n    line-height: 1.16;\r\n    letter-spacing: -0.035em;\r\n  }\r\n\r\n  \/* MECANISMO *\/\r\n  .pvr197-mechanism {\r\n    margin-top: 45px;\r\n    display: grid;\r\n    grid-template-columns: repeat(4, minmax(0, 1fr));\r\n    gap: 13px;\r\n    width: 100%;\r\n    max-width: 100%;\r\n  }\r\n\r\n  .pvr197-mechanism__card {\r\n    min-height: 205px;\r\n    padding: 23px;\r\n    border: 1px solid rgba(255, 255, 255, 0.13);\r\n    border-radius: 15px;\r\n    background: var(--pvr197-noite-2);\r\n  }\r\n\r\n  .pvr197-mechanism__index {\r\n    display: inline-flex;\r\n    margin-bottom: 24px;\r\n    color: var(--pvr197-ouro);\r\n    font: 700 11px\/1.3 \"IBM Plex Mono\", monospace;\r\n  }\r\n\r\n  .pvr197-mechanism__card h3 {\r\n    margin-bottom: 9px;\r\n    color: var(--pvr197-branco);\r\n    font-size: 17px;\r\n    line-height: 1.25;\r\n  }\r\n\r\n  .pvr197-mechanism__card p {\r\n    margin-bottom: 0;\r\n    color: #b8c7ce;\r\n    font-size: 14px;\r\n    line-height: 1.55;\r\n  }\r\n\r\n  .pvr197-zones {\r\n    margin-top: 17px;\r\n    display: grid;\r\n    grid-template-columns: repeat(4, minmax(0, 1fr));\r\n    gap: 13px;\r\n    width: 100%;\r\n    max-width: 100%;\r\n  }\r\n\r\n  .pvr197-zone {\r\n    padding: 18px;\r\n    border-radius: 13px;\r\n    background: #102e42;\r\n  }\r\n\r\n  .pvr197-zone strong,\r\n  .pvr197-zone span {\r\n    display: block;\r\n  }\r\n\r\n  .pvr197-zone strong {\r\n    margin-bottom: 5px;\r\n    color: var(--pvr197-branco);\r\n    font-size: 14px;\r\n  }\r\n\r\n  .pvr197-zone span {\r\n    color: #aebfc7;\r\n    font-size: 12px;\r\n    line-height: 1.45;\r\n  }\r\n\r\n  .pvr197-zone--victory {\r\n    background: var(--pvr197-verde-escuro);\r\n  }\r\n\r\n  .pvr197-zone--victory span {\r\n    color: #d9f3e7;\r\n  }\r\n\r\n  .pvr197-mechanism__close {\r\n    margin: 28px 0 0;\r\n    color: #d3dee2;\r\n    font-size: 18px;\r\n  }\r\n\r\n  \/* RESULTADOS *\/\r\n  .pvr197-results {\r\n    display: grid;\r\n    grid-template-columns: repeat(2, minmax(0, 1fr));\r\n    gap: 15px;\r\n    margin-top: 40px;\r\n  }\r\n\r\n  .pvr197-result {\r\n    display: flex;\r\n    align-items: flex-start;\r\n    gap: 16px;\r\n    padding: 21px;\r\n    border: 1px solid var(--pvr197-linha);\r\n    border-radius: 14px;\r\n    background: var(--pvr197-branco);\r\n  }\r\n\r\n  .pvr197-result__check {\r\n    width: 29px;\r\n    height: 29px;\r\n    display: grid;\r\n    place-items: center;\r\n    flex: 0 0 auto;\r\n    border-radius: 8px;\r\n    color: var(--pvr197-branco);\r\n    background: var(--pvr197-verde);\r\n    font-size: 15px;\r\n    font-weight: 800;\r\n  }\r\n\r\n  .pvr197-result p {\r\n    margin-bottom: 0;\r\n  }\r\n\r\n  \/* AULAS *\/\r\n  .pvr197-lessons {\r\n    display: grid;\r\n    grid-template-columns: repeat(2, minmax(0, 1fr));\r\n    gap: 14px;\r\n    margin-top: 42px;\r\n  }\r\n\r\n  .pvr197-lesson {\r\n    display: grid;\r\n    grid-template-columns: 76px minmax(0, 1fr);\r\n    gap: 18px;\r\n    padding: 22px;\r\n    border: 1px solid var(--pvr197-linha);\r\n    border-radius: 15px;\r\n    background: var(--pvr197-branco);\r\n  }\r\n\r\n  .pvr197-lesson__number {\r\n    color: var(--pvr197-verde-escuro);\r\n    font: 700 11px\/1.4 \"IBM Plex Mono\", monospace;\r\n    letter-spacing: 0.05em;\r\n  }\r\n\r\n  .pvr197-lesson h3 {\r\n    margin-bottom: 6px;\r\n    color: var(--pvr197-noite);\r\n    font-size: 17px;\r\n    line-height: 1.25;\r\n  }\r\n\r\n  .pvr197-lesson p {\r\n    margin-bottom: 0;\r\n    color: var(--pvr197-suave);\r\n    font-size: 14px;\r\n    line-height: 1.5;\r\n  }\r\n\r\n  \/* MATERIAIS *\/\r\n  .pvr197-kit {\r\n    display: grid;\r\n    grid-template-columns: minmax(0, 1.08fr) minmax(0, 0.92fr);\r\n    gap: 60px;\r\n    align-items: center;\r\n    margin-top: 42px;\r\n  }\r\n\r\n  .pvr197-kit__visual {\r\n    display: grid;\r\n    gap: 16px;\r\n  }\r\n\r\n  .pvr197-material-photo {\r\n    position: relative;\r\n    overflow: hidden;\r\n    margin: 0;\r\n    border: 1px solid var(--pvr197-linha);\r\n    border-radius: 18px;\r\n    background: #eef2f1;\r\n    box-shadow: 0 18px 45px rgba(8, 26, 43, 0.12);\r\n  }\r\n\r\n  .pvr197-material-photo img {\r\n    width: 100%;\r\n    height: auto;\r\n    display: block;\r\n    aspect-ratio: 16 \/ 9;\r\n    object-fit: cover;\r\n  }\r\n\r\n  .pvr197-material-photo--guide img {\r\n    aspect-ratio: 1 \/ 1;\r\n  }\r\n\r\n  .pvr197-material-photo figcaption {\r\n    position: absolute;\r\n    inset: auto 12px 12px;\r\n    padding: 9px 11px;\r\n    border-radius: 8px;\r\n    color: var(--pvr197-branco);\r\n    background: rgba(8, 26, 43, 0.88);\r\n    font: 700 10px\/1.35 \"IBM Plex Mono\", monospace;\r\n    letter-spacing: 0.03em;\r\n  }\r\n\r\n  .pvr197-material-photo--secondary {\r\n    display: grid;\r\n    grid-template-columns: repeat(2, minmax(0, 1fr));\r\n    gap: 16px;\r\n  }\r\n\r\n  .pvr197-material-photo--secondary .pvr197-material-photo img {\r\n    height: 100%;\r\n    aspect-ratio: 16 \/ 10;\r\n  }\r\n\r\n  .pvr197-kit__items {\r\n    display: grid;\r\n    gap: 15px;\r\n  }\r\n\r\n  .pvr197-kit__item {\r\n    padding: 22px;\r\n    border: 1px solid var(--pvr197-linha);\r\n    border-radius: 14px;\r\n    background: var(--pvr197-branco);\r\n  }\r\n\r\n  .pvr197-kit__item span {\r\n    display: block;\r\n    margin-bottom: 7px;\r\n    color: var(--pvr197-verde-escuro);\r\n    font: 700 10px\/1.3 \"IBM Plex Mono\", monospace;\r\n    letter-spacing: 0.07em;\r\n    text-transform: uppercase;\r\n  }\r\n\r\n  .pvr197-kit__item h3 {\r\n    margin-bottom: 6px;\r\n    color: var(--pvr197-noite);\r\n    font-size: 18px;\r\n  }\r\n\r\n  .pvr197-kit__item p {\r\n    margin-bottom: 0;\r\n    color: var(--pvr197-suave);\r\n    font-size: 14px;\r\n  }\r\n\r\n  \/* PARA QUEM *\/\r\n  .pvr197-audience {\r\n    display: grid;\r\n    grid-template-columns: repeat(2, minmax(0, 1fr));\r\n    gap: 15px;\r\n    margin-top: 40px;\r\n    width: 100%;\r\n    max-width: 100%;\r\n  }\r\n\r\n  .pvr197-audience__item {\r\n    padding: 23px;\r\n    border: 1px solid rgba(255, 255, 255, 0.13);\r\n    border-radius: 14px;\r\n    background: var(--pvr197-noite-2);\r\n  }\r\n\r\n  .pvr197-audience__item strong {\r\n    display: block;\r\n    margin-bottom: 7px;\r\n    color: var(--pvr197-branco);\r\n    font-size: 16px;\r\n  }\r\n\r\n  .pvr197-audience__item p {\r\n    margin-bottom: 0;\r\n    color: #b5c4ca;\r\n    font-size: 14px;\r\n  }\r\n\r\n  .pvr197-honesty {\r\n    margin: 22px 0 0;\r\n    padding: 19px 22px;\r\n    border: 1px solid rgba(213, 162, 56, 0.35);\r\n    border-radius: 13px;\r\n    color: #d7e0e3;\r\n    background: rgba(213, 162, 56, 0.08);\r\n    overflow-wrap: anywhere;\r\n  }\r\n\r\n  \/* AUTOR *\/\r\n  .pvr197-author-section {\r\n    color: var(--pvr197-branco);\r\n    background:\r\n      radial-gradient(circle at 12% 35%, rgba(25, 163, 106, 0.12), transparent 27%),\r\n      var(--pvr197-noite);\r\n  }\r\n\r\n  .pvr197-author {\r\n    display: grid;\r\n    grid-template-columns: minmax(280px, 0.74fr) minmax(0, 1.26fr);\r\n    gap: 70px;\r\n    align-items: center;\r\n  }\r\n\r\n  .pvr197-author__photo {\r\n    overflow: hidden;\r\n    aspect-ratio: 4 \/ 5;\r\n    margin: 0;\r\n    border-radius: 20px;\r\n    background: var(--pvr197-azul);\r\n    box-shadow: 0 25px 60px rgba(0, 0, 0, 0.28);\r\n  }\r\n\r\n  .pvr197-author__photo img {\r\n    width: 100%;\r\n    height: 100%;\r\n    display: block;\r\n    object-fit: cover;\r\n    object-position: 50% 38%;\r\n  }\r\n\r\n  .pvr197-author__copy .pvr197-title {\r\n    color: var(--pvr197-branco) !important;\r\n  }\r\n\r\n  .pvr197-author__copy p {\r\n    color: #c5d0d7 !important;\r\n  }\r\n\r\n  .pvr197-author__copy p:last-child {\r\n    margin-bottom: 0;\r\n  }\r\n\r\n  .pvr197-author__facts {\r\n    display: flex;\r\n    flex-wrap: wrap;\r\n    gap: 10px;\r\n    margin-top: 25px;\r\n  }\r\n\r\n  .pvr197-author__facts span {\r\n    padding: 9px 12px;\r\n    border: 1px solid rgba(255, 255, 255, 0.13);\r\n    border-radius: 999px;\r\n    color: #d8e2e8 !important;\r\n    font: 600 11px\/1.35 \"IBM Plex Mono\", monospace;\r\n  }\r\n\r\n  \/* ANTES E DEPOIS *\/\r\n  .pvr197-transform {\r\n    margin-top: 42px;\r\n    border: 1px solid var(--pvr197-linha);\r\n    border-radius: 18px;\r\n    overflow: hidden;\r\n    background: var(--pvr197-branco);\r\n  }\r\n\r\n  .pvr197-transform__row {\r\n    display: grid;\r\n    grid-template-columns: 1fr 46px 1fr;\r\n    gap: 18px;\r\n    align-items: center;\r\n    padding: 21px 25px;\r\n    border-bottom: 1px solid var(--pvr197-linha);\r\n  }\r\n\r\n  .pvr197-transform__row:last-child {\r\n    border-bottom: 0;\r\n  }\r\n\r\n  .pvr197-transform__from {\r\n    color: var(--pvr197-suave);\r\n  }\r\n\r\n  .pvr197-transform__arrow {\r\n    color: var(--pvr197-ouro);\r\n    font-size: 22px;\r\n    font-weight: 800;\r\n    text-align: center;\r\n  }\r\n\r\n  .pvr197-transform__to {\r\n    color: var(--pvr197-noite);\r\n    font-weight: 700;\r\n  }\r\n\r\n  \/* OFERTA *\/\r\n  .pvr197-offer {\r\n    position: relative;\r\n    overflow: hidden;\r\n    padding: 92px 0;\r\n    color: var(--pvr197-branco);\r\n    background:\r\n      radial-gradient(circle at 85% 20%, rgba(25, 163, 106, 0.18), transparent 25%),\r\n      var(--pvr197-noite);\r\n  }\r\n\r\n  .pvr197-offer__card {\r\n    margin-top: 38px;\r\n    padding: 35px;\r\n    border: 1px solid rgba(255, 255, 255, 0.14);\r\n    border-radius: 22px;\r\n    background: rgba(14, 42, 61, 0.88);\r\n    box-shadow: 0 28px 70px rgba(0, 0, 0, 0.28);\r\n    color: var(--pvr197-branco) !important;\r\n  }\r\n\r\n  .pvr197-offer__included {\r\n    display: grid;\r\n    grid-template-columns: repeat(2, minmax(0, 1fr));\r\n    gap: 11px 24px;\r\n    margin: 0 0 29px;\r\n    padding: 0;\r\n    list-style: none;\r\n  }\r\n\r\n  .pvr197-offer__included li {\r\n    position: relative;\r\n    padding-left: 26px;\r\n    color: #e6eef1 !important;\r\n  }\r\n\r\n  .pvr197-offer__included li::before {\r\n    content: \"\u2713\";\r\n    position: absolute;\r\n    left: 0;\r\n    color: #5bd49e;\r\n    font-weight: 800;\r\n  }\r\n\r\n  .pvr197-price {\r\n    display: flex;\r\n    flex-wrap: wrap;\r\n    align-items: center;\r\n    gap: 10px 15px;\r\n    margin-bottom: 23px;\r\n  }\r\n\r\n  .pvr197-price__old {\r\n    color: #aebfc7 !important;\r\n    font-size: 17px;\r\n    text-decoration: line-through;\r\n  }\r\n\r\n  .pvr197-price__new {\r\n    color: var(--pvr197-branco) !important;\r\n    font-size: clamp(48px, 8vw, 74px);\r\n    font-weight: 700;\r\n    line-height: 1;\r\n    letter-spacing: -0.05em;\r\n  }\r\n\r\n  .pvr197-price__saving {\r\n    padding: 7px 10px;\r\n    border-radius: 6px;\r\n    color: #bdeed7;\r\n    background: rgba(25, 163, 106, 0.16);\r\n    font: 700 11px\/1.3 \"IBM Plex Mono\", monospace;\r\n    opacity: 1 !important;\r\n  }\r\n\r\n  .pvr197-offer__card .pvr197-microcopy {\r\n    color: #b9c9d0 !important;\r\n    opacity: 1 !important;\r\n  }\r\n\r\n  \/* FAQ *\/\r\n  .pvr197-faq {\r\n    display: grid;\r\n    gap: 11px;\r\n    margin-top: 39px;\r\n  }\r\n\r\n  .pvr197-faq details {\r\n    border: 1px solid var(--pvr197-linha);\r\n    border-radius: 13px;\r\n    background: var(--pvr197-branco);\r\n  }\r\n\r\n  .pvr197-faq summary {\r\n    position: relative;\r\n    padding: 20px 56px 20px 22px;\r\n    color: var(--pvr197-noite);\r\n    cursor: pointer;\r\n    font-family: \"Sora\", Arial, sans-serif;\r\n    font-weight: 700;\r\n    list-style: none;\r\n  }\r\n\r\n  .pvr197-faq summary::-webkit-details-marker {\r\n    display: none;\r\n  }\r\n\r\n  .pvr197-faq summary::after {\r\n    content: \"+\";\r\n    position: absolute;\r\n    top: 50%;\r\n    right: 21px;\r\n    color: var(--pvr197-verde);\r\n    font-size: 26px;\r\n    transform: translateY(-50%);\r\n  }\r\n\r\n  .pvr197-faq details[open] summary::after {\r\n    content: \"\u2212\";\r\n  }\r\n\r\n  .pvr197-faq__answer {\r\n    padding: 0 22px 20px;\r\n    color: var(--pvr197-suave);\r\n  }\r\n\r\n  .pvr197-faq__answer p {\r\n    margin-bottom: 0;\r\n  }\r\n\r\n  \/* FECHAMENTO E RODAP\u00c9 *\/\r\n  .pvr197-closing {\r\n    padding: 90px 0;\r\n    text-align: center;\r\n    color: var(--pvr197-branco);\r\n    background: var(--pvr197-noite-2);\r\n  }\r\n\r\n  .pvr197-closing .pvr197-title,\r\n  .pvr197-closing .pvr197-lead {\r\n    margin-inline: auto;\r\n  }\r\n\r\n  .pvr197-closing .pvr197-button {\r\n    margin-top: 28px;\r\n  }\r\n\r\n  .pvr197-footer {\r\n    position: relative;\r\n    width: 100%;\r\n    padding: 34px 20px 31px;\r\n    color: var(--pvr197-branco);\r\n    background: #061522;\r\n    text-align: center;\r\n  }\r\n\r\n  .pvr197-footer::before {\r\n    content: \"\";\r\n    position: absolute;\r\n    inset: 0 0 auto;\r\n    height: 3px;\r\n    background: linear-gradient(90deg, transparent, var(--pvr197-verde), var(--pvr197-ouro), transparent);\r\n  }\r\n\r\n  .pvr197-footer .pvr197-brand {\r\n    justify-content: center;\r\n  }\r\n\r\n  .pvr197-footer__tagline {\r\n    margin: 10px 0 0;\r\n    color: #c5d1d6;\r\n    font-size: 13px;\r\n  }\r\n\r\n  .pvr197-footer__links {\r\n    display: flex;\r\n    flex-wrap: wrap;\r\n    justify-content: center;\r\n    gap: 8px 22px;\r\n    margin-top: 18px;\r\n  }\r\n\r\n  .pvr197-footer__links a {\r\n    color: #d4dfe3 !important;\r\n    font: 700 10px\/1.4 \"IBM Plex Mono\", monospace;\r\n    text-decoration: none !important;\r\n  }\r\n\r\n  .pvr197-footer__legal {\r\n    margin-top: 13px;\r\n    color: #718791;\r\n    font-size: 10px;\r\n    line-height: 1.55;\r\n  }\r\n\r\n  .pvr197-mobile-bar {\r\n    display: none;\r\n  }\r\n\r\n  @media (max-width: 980px) {\r\n    .pvr197-hero__grid,\r\n    .pvr197-reframe,\r\n    .pvr197-kit,\r\n    .pvr197-author {\r\n      grid-template-columns: 1fr;\r\n    }\r\n\r\n    .pvr197-hero__visual {\r\n      width: min(620px, 100%);\r\n      margin-inline: auto;\r\n    }\r\n\r\n    .pvr197-mechanism,\r\n    .pvr197-zones {\r\n      grid-template-columns: repeat(2, minmax(0, 1fr));\r\n    }\r\n\r\n    .pvr197-kit__visual {\r\n      width: 100%;\r\n      max-width: 680px;\r\n      margin-inline: auto;\r\n    }\r\n\r\n    .pvr197-author {\r\n      gap: 35px;\r\n    }\r\n\r\n    .pvr197-author__photo {\r\n      width: 100%;\r\n      max-width: 380px;\r\n    }\r\n  }\r\n\r\n  @media (min-width: 981px) and (max-width: 1120px) {\r\n    .pvr197-hero__grid {\r\n      grid-template-columns: minmax(0, 1fr) minmax(340px, 0.82fr);\r\n      gap: 38px;\r\n    }\r\n\r\n    .pvr197-mechanism {\r\n      grid-template-columns: repeat(2, minmax(0, 1fr));\r\n    }\r\n  }\r\n\r\n  @media (max-width: 720px) {\r\n    .pvr197-public {\r\n      font-size: 16px;\r\n    }\r\n\r\n    .pvr197-shell,\r\n    .pvr197-shell--narrow {\r\n      width: calc(100% - 30px);\r\n    }\r\n\r\n    .pvr197-section,\r\n    .pvr197-offer,\r\n    .pvr197-closing {\r\n      padding: 68px 0;\r\n    }\r\n\r\n    .pvr197-hero {\r\n      padding: 22px 0 72px;\r\n    }\r\n\r\n    .pvr197-hero__top {\r\n      padding-bottom: 39px;\r\n    }\r\n\r\n    .pvr197-hero__condition {\r\n      display: none;\r\n    }\r\n\r\n    .pvr197-hero h1 {\r\n      font-size: clamp(39px, 12vw, 57px);\r\n    }\r\n\r\n    .pvr197-hero__visual {\r\n      min-height: 535px;\r\n    }\r\n\r\n    .pvr197-portrait {\r\n      inset: 0 20px 92px 0;\r\n    }\r\n\r\n    .pvr197-map-card {\r\n      width: min(340px, 92%);\r\n    }\r\n\r\n    .pvr197-scenes,\r\n    .pvr197-results,\r\n    .pvr197-lessons,\r\n    .pvr197-audience,\r\n    .pvr197-offer__included {\r\n      grid-template-columns: 1fr;\r\n    }\r\n\r\n    .pvr197-mechanism,\r\n    .pvr197-zones {\r\n      grid-template-columns: 1fr 1fr;\r\n    }\r\n\r\n    .pvr197-transform__row {\r\n      grid-template-columns: 1fr;\r\n      gap: 6px;\r\n    }\r\n\r\n    .pvr197-transform__arrow {\r\n      text-align: left;\r\n      transform: rotate(90deg);\r\n      transform-origin: left center;\r\n    }\r\n\r\n    .pvr197-offer__card {\r\n      padding: 26px 20px;\r\n    }\r\n\r\n    .pvr197-button {\r\n      width: 100%;\r\n    }\r\n\r\n    .pvr197-mobile-bar {\r\n      position: fixed;\r\n      z-index: 9998;\r\n      right: 12px;\r\n      bottom: max(12px, env(safe-area-inset-bottom));\r\n      left: 12px;\r\n      display: grid;\r\n      grid-template-columns: auto minmax(0, 1fr);\r\n      gap: 12px;\r\n      align-items: center;\r\n      padding: 10px;\r\n      border: 1px solid rgba(255, 255, 255, 0.12);\r\n      border-radius: 16px;\r\n      background: rgba(8, 26, 43, 0.96);\r\n      box-shadow: 0 15px 40px rgba(0, 0, 0, 0.34);\r\n      backdrop-filter: blur(12px);\r\n    }\r\n\r\n    .pvr197-mobile-bar__price {\r\n      padding-left: 5px;\r\n      color: #96aab4;\r\n      font-size: 10px;\r\n      line-height: 1.2;\r\n      white-space: nowrap;\r\n    }\r\n\r\n    .pvr197-mobile-bar__price strong {\r\n      display: block;\r\n      color: var(--pvr197-branco);\r\n      font-size: 20px;\r\n    }\r\n\r\n    .pvr197-mobile-bar .pvr197-button {\r\n      min-height: 50px;\r\n      padding: 12px 13px;\r\n      font-size: 14px;\r\n    }\r\n\r\n    .pvr197-footer {\r\n      padding-bottom: 108px;\r\n    }\r\n  }\r\n\r\n  @media (max-width: 470px) {\r\n    .pvr197-brand__text {\r\n      max-width: 170px;\r\n      font-size: 13px;\r\n    }\r\n\r\n    .pvr197-title {\r\n      font-size: 34px;\r\n    }\r\n\r\n    .pvr197-hero__visual {\r\n      min-height: 475px;\r\n    }\r\n\r\n    .pvr197-map__zone {\r\n      min-height: 80px;\r\n      padding: 9px;\r\n      font-size: 10px;\r\n    }\r\n\r\n    .pvr197-mechanism,\r\n    .pvr197-zones {\r\n      grid-template-columns: 1fr;\r\n    }\r\n\r\n    .pvr197-material-photo--secondary {\r\n      grid-template-columns: 1fr;\r\n    }\r\n\r\n    .pvr197-lesson {\r\n      grid-template-columns: 62px minmax(0, 1fr);\r\n    }\r\n  }\r\n\r\n  @media (prefers-reduced-motion: reduce) {\r\n    .pvr197-public *,\r\n    .pvr197-public *::before,\r\n    .pvr197-public *::after {\r\n      scroll-behavior: auto !important;\r\n      transition: none !important;\r\n    }\r\n  }\r\n<\/style>\r\n\r\n<main class=\"pvr197-public\">\r\n  <header class=\"pvr197-hero\">\r\n    <div class=\"pvr197-shell\">\r\n      <div class=\"pvr197-hero__top\">\r\n        <div class=\"pvr197-brand\" aria-label=\"Proposta de Valor REAL\">\r\n          <span class=\"pvr197-brand__mark\" aria-hidden=\"true\">\r\n            <span><\/span><span><\/span><span><\/span><span><\/span>\r\n          <\/span>\r\n          <strong class=\"pvr197-brand__text\">Proposta de Valor REAL<\/strong>\r\n        <\/div>\r\n        <span class=\"pvr197-hero__condition\">Treinamento completo \u2022 Aplica\u00e7\u00e3o pr\u00e1tica<\/span>\r\n      <\/div>\r\n\r\n      <div class=\"pvr197-hero__grid\">\r\n        <div class=\"pvr197-hero__copy\">\r\n          <span class=\"pvr197-eyebrow\">PROPOSTA DE VALOR REAL<\/span>\r\n          <h1>Se cada pessoa explica sua empresa de um jeito, o cliente acaba escolhendo pelo pre\u00e7o.<\/h1>\r\n          <p class=\"pvr197-hero__subhead\">Descubra onde sua empresa joga em casa e transforme aquilo que ela faz de melhor em uma mensagem que o cliente entende, lembra e considera na decis\u00e3o \u2014 sem depender de jarg\u00f5es de marketing.<\/p>\r\n\r\n          <div class=\"pvr197-hero__price\" aria-label=\"Condi\u00e7\u00e3o p\u00fablica de pre\u00e7o\">\r\n            <span class=\"pvr197-hero__old\">De R$ 497<\/span>\r\n            <strong class=\"pvr197-hero__new\">por R$ 197<\/strong>\r\n            <span class=\"pvr197-hero__saving\">R$ 300 de diferen\u00e7a<\/span>\r\n          <\/div>\r\n\r\n          <a class=\"pvr197-button\" href=\"https:\/\/pay.hotmart.com\/T102024446Y\" rel=\"nofollow sponsored\" data-pvr197-checkout>Quero construir minha Proposta de Valor REAL<\/a>\r\n          <p class=\"pvr197-microcopy\">7 aulas \u2022 Guia de aplica\u00e7\u00e3o \u2022 Caderno de Estudos \u2022 Mapa Mental \u2022 Garantia de 7 dias<\/p>\r\n        <\/div>\r\n\r\n        <div class=\"pvr197-hero__visual\" aria-label=\"Reynaldo Carvalho e representa\u00e7\u00e3o do Mapa do Jogo em Casa\">\r\n          <figure class=\"pvr197-portrait\">\r\n            <img fetchpriority=\"high\" src=\"https:\/\/reynaldocarvalho.com.br\/propostadevalor\/wp-content\/uploads\/2026\/07\/IMG_6353.jpg\" width=\"1753\" height=\"2337\" alt=\"Reynaldo Carvalho, criador do Proposta de Valor REAL\" loading=\"eager\" fetchpriority=\"high\" decoding=\"async\">\r\n            <figcaption class=\"pvr197-portrait__label\">\r\n              <strong>Reynaldo Carvalho<\/strong>\r\n              <span>Marketing e Vendas \u2022 Mais de 20 anos de experi\u00eancia<\/span>\r\n            <\/figcaption>\r\n          <\/figure>\r\n\r\n          <div class=\"pvr197-map-card\">\r\n            <div class=\"pvr197-map-card__title\">\r\n              <span>Mapa do Jogo em Casa<\/span>\r\n              <span>Cliente \u00d7 Marca<\/span>\r\n            <\/div>\r\n            <div class=\"pvr197-map\" aria-label=\"Quatro zonas do Mapa do Jogo em Casa\">\r\n              <div class=\"pvr197-map__zone\">Zona Neutra<\/div>\r\n              <div class=\"pvr197-map__zone pvr197-map__zone--victory\">Zona da Vit\u00f3ria<\/div>\r\n              <div class=\"pvr197-map__zone pvr197-map__zone--defeat\">Zona de Derrota<\/div>\r\n              <div class=\"pvr197-map__zone pvr197-map__zone--outside\">Fora do Jogo<\/div>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/header>\r\n\r\n  <section class=\"pvr197-section pvr197-section--first\">\r\n    <div class=\"pvr197-shell\">\r\n      <span class=\"pvr197-eyebrow\">Talvez voc\u00ea reconhe\u00e7a esta cena<\/span>\r\n      <h2 class=\"pvr197-title\">Sua empresa pode entregar valor e, ainda assim, n\u00e3o conseguir torn\u00e1-lo claro.<\/h2>\r\n      <p class=\"pvr197-lead\">Quando o cliente n\u00e3o encontra uma diferen\u00e7a relevante, o pre\u00e7o se torna a compara\u00e7\u00e3o mais f\u00e1cil.<\/p>\r\n\r\n      <div class=\"pvr197-scenes\">\r\n        <article class=\"pvr197-scene\"><p>No site, sua empresa promete qualidade, confian\u00e7a e excel\u00eancia \u2014 exatamente como os concorrentes.<\/p><\/article>\r\n        <article class=\"pvr197-scene\"><p>O vendedor explica uma coisa, o Instagram destaca outra e o cliente se lembra apenas do pre\u00e7o.<\/p><\/article>\r\n        <article class=\"pvr197-scene\"><p>Voc\u00ea sabe que entrega valor, mas precisa de v\u00e1rios minutos para explicar por que sua empresa deveria ser escolhida.<\/p><\/article>\r\n        <article class=\"pvr197-scene\"><p>Na hora de criar um an\u00fancio ou uma abordagem comercial, tudo parece importante e nada se torna memor\u00e1vel.<\/p><\/article>\r\n      <\/div>\r\n\r\n      <p class=\"pvr197-statement\">O problema n\u00e3o \u00e9 que sua empresa n\u00e3o entrega valor. \u00c9 que esse valor ainda n\u00e3o ganhou uma forma clara na mente do cliente.<\/p>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"pvr197-section pvr197-section--white\">\r\n    <div class=\"pvr197-shell pvr197-reframe\">\r\n      <div>\r\n        <span class=\"pvr197-eyebrow\">O reenquadramento<\/span>\r\n        <h2 class=\"pvr197-title\">Uma marca n\u00e3o se diferencia apenas mudando o que mostra.<\/h2>\r\n        <p class=\"pvr197-lead\">Muitas empresas tentam resolver o problema alterando o logo, publicando mais conte\u00fado ou oferecendo desconto. Essas a\u00e7\u00f5es podem ajudar, mas n\u00e3o substituem uma resposta clara para a pergunta que orienta a escolha.<\/p>\r\n      <\/div>\r\n      <div class=\"pvr197-question\">\r\n        <span>A pergunta que organiza a mensagem<\/span>\r\n        <blockquote>\u201cPor que eu deveria escolher voc\u00ea, e n\u00e3o outra alternativa?\u201d<\/blockquote>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"pvr197-section pvr197-section--dark\">\r\n    <div class=\"pvr197-shell\">\r\n      <span class=\"pvr197-eyebrow\">O mecanismo<\/span>\r\n      <h2 class=\"pvr197-title\">Encontre onde sua empresa joga em casa.<\/h2>\r\n      <p class=\"pvr197-lead\">O Mapa do Jogo em Casa organiza as informa\u00e7\u00f5es que normalmente aparecem espalhadas e permite comparar relev\u00e2ncia para o cliente, capacidade da marca e for\u00e7a das alternativas.<\/p>\r\n\r\n      <div class=\"pvr197-mechanism\">\r\n        <article class=\"pvr197-mechanism__card\">\r\n          <span class=\"pvr197-mechanism__index\">01<\/span>\r\n          <h3>Aspira\u00e7\u00f5es do cliente<\/h3>\r\n          <p>O que ele deseja resolver, alcan\u00e7ar, evitar ou sentir na situa\u00e7\u00e3o analisada.<\/p>\r\n        <\/article>\r\n        <article class=\"pvr197-mechanism__card\">\r\n          <span class=\"pvr197-mechanism__index\">02<\/span>\r\n          <h3>For\u00e7as da marca<\/h3>\r\n          <p>Capacidades reais que a empresa entrega bem e consegue sustentar com evid\u00eancias.<\/p>\r\n        <\/article>\r\n        <article class=\"pvr197-mechanism__card\">\r\n          <span class=\"pvr197-mechanism__index\">03<\/span>\r\n          <h3>For\u00e7as das alternativas<\/h3>\r\n          <p>Onde concorrentes, solu\u00e7\u00f5es substitutas ou o \u201cfazer sozinho\u201d podem ser preferidos.<\/p>\r\n        <\/article>\r\n        <article class=\"pvr197-mechanism__card\">\r\n          <span class=\"pvr197-mechanism__index\">04<\/span>\r\n          <h3>Cruzamento estrat\u00e9gico<\/h3>\r\n          <p>A compara\u00e7\u00e3o revela o que \u00e9 relevante, semelhante, fr\u00e1gil ou vantajoso para a marca.<\/p>\r\n        <\/article>\r\n      <\/div>\r\n\r\n      <div class=\"pvr197-zones\" aria-label=\"Zonas do campo competitivo\">\r\n        <div class=\"pvr197-zone\"><strong>Fora do Jogo<\/strong><span>Pouco relevante para o cliente escolhido.<\/span><\/div>\r\n        <div class=\"pvr197-zone\"><strong>Zona Neutra<\/strong><span>Importa, mas as alternativas oferecem algo semelhante.<\/span><\/div>\r\n        <div class=\"pvr197-zone\"><strong>Zona de Derrota<\/strong><span>Importa, mas outra alternativa possui uma vantagem mais forte.<\/span><\/div>\r\n        <div class=\"pvr197-zone pvr197-zone--victory\"><strong>Zona da Vit\u00f3ria<\/strong><span>Importa, entregamos bem e possu\u00edmos uma vantagem demonstr\u00e1vel.<\/span><\/div>\r\n      <\/div>\r\n\r\n      <p class=\"pvr197-mechanism__close\"><strong>A Proposta de Valor REAL transforma a Zona da Vit\u00f3ria em benef\u00edcio, promessa, frase e abordagem comercial.<\/strong><\/p>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"pvr197-section\">\r\n    <div class=\"pvr197-shell\">\r\n      <span class=\"pvr197-eyebrow\">O que voc\u00ea vai construir<\/span>\r\n      <h2 class=\"pvr197-title\">O m\u00e9todo termina em decis\u00f5es aplic\u00e1veis \u2014 n\u00e3o apenas em uma frase bonita.<\/h2>\r\n      <p class=\"pvr197-lead\">Ao concluir o processo, voc\u00ea ter\u00e1 uma base para orientar comunica\u00e7\u00e3o, vendas e testes no mercado.<\/p>\r\n\r\n      <div class=\"pvr197-results\">\r\n        <div class=\"pvr197-result\"><span class=\"pvr197-result__check\">\u2713<\/span><p>Um mapa visual do seu campo competitivo.<\/p><\/div>\r\n        <div class=\"pvr197-result\"><span class=\"pvr197-result__check\">\u2713<\/span><p>Uma defini\u00e7\u00e3o do benef\u00edcio que mais importa ao cliente.<\/p><\/div>\r\n        <div class=\"pvr197-result\"><span class=\"pvr197-result__check\">\u2713<\/span><p>Uma Proposta de Valor em linguagem adequada ao mercado.<\/p><\/div>\r\n        <div class=\"pvr197-result\"><span class=\"pvr197-result__check\">\u2713<\/span><p>Uma frase central para orientar site, conte\u00fado e campanhas.<\/p><\/div>\r\n        <div class=\"pvr197-result\"><span class=\"pvr197-result__check\">\u2713<\/span><p>Uma abordagem para alinhar marketing, vendas e atendimento.<\/p><\/div>\r\n        <div class=\"pvr197-result\"><span class=\"pvr197-result__check\">\u2713<\/span><p>Um caminho para testar se a promessa faz sentido no mercado.<\/p><\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"pvr197-section pvr197-section--soft\">\r\n    <div class=\"pvr197-shell\">\r\n      <span class=\"pvr197-eyebrow\">O treinamento<\/span>\r\n      <h2 class=\"pvr197-title\">Sete aulas para entender o m\u00e9todo e aplicar cada decis\u00e3o.<\/h2>\r\n      <p class=\"pvr197-lead\">O conte\u00fado avan\u00e7a dos fundamentos at\u00e9 a constru\u00e7\u00e3o de uma promessa coerente com a entrega da empresa.<\/p>\r\n\r\n      <div class=\"pvr197-lessons\">\r\n        <article class=\"pvr197-lesson\"><span class=\"pvr197-lesson__number\">AULA 01<\/span><div><h3>Fundamentos<\/h3><p>Diferencie Proposta de Valor, posicionamento e a forma como o cliente percebe a marca.<\/p><\/div><\/article>\r\n        <article class=\"pvr197-lesson\"><span class=\"pvr197-lesson__number\">AULA 02<\/span><div><h3>USP, slogan e tagline<\/h3><p>Entenda a fun\u00e7\u00e3o de cada conceito e evite tentar resolver estrat\u00e9gia com uma frase isolada.<\/p><\/div><\/article>\r\n        <article class=\"pvr197-lesson\"><span class=\"pvr197-lesson__number\">AULA 03<\/span><div><h3>Mapeamento<\/h3><p>Organize cliente, marca, alternativas e as quatro zonas do campo competitivo.<\/p><\/div><\/article>\r\n        <article class=\"pvr197-lesson\"><span class=\"pvr197-lesson__number\">AULA 04<\/span><div><h3>Proposta \u00danica de Valor<\/h3><p>Conecte desejo, experi\u00eancia e capacidades da marca em frases candidatas.<\/p><\/div><\/article>\r\n        <article class=\"pvr197-lesson\"><span class=\"pvr197-lesson__number\">AULA 05<\/span><div><h3>Benef\u00edcios ao Cliente<\/h3><p>Transforme caracter\u00edsticas em vantagens, benef\u00edcios, consequ\u00eancias e provas.<\/p><\/div><\/article>\r\n        <article class=\"pvr197-lesson\"><span class=\"pvr197-lesson__number\">AULA 06<\/span><div><h3>Espa\u00e7o na mente<\/h3><p>Construa uma abordagem comercial que come\u00e7a pelo benef\u00edcio relevante.<\/p><\/div><\/article>\r\n        <article class=\"pvr197-lesson\"><span class=\"pvr197-lesson__number\">AULA 07<\/span><div><h3>Oferta e provas<\/h3><p>Relacione promessa, entrega, conveni\u00eancia e evid\u00eancias que sustentam a proposta.<\/p><\/div><\/article>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"pvr197-section pvr197-section--white\">\r\n    <div class=\"pvr197-shell\">\r\n      <span class=\"pvr197-eyebrow\">Materiais inclu\u00eddos<\/span>\r\n      <h2 class=\"pvr197-title\">Aprenda, aplique, registre e consulte.<\/h2>\r\n      <p class=\"pvr197-lead\">O treinamento re\u00fane quatro recursos complementares. As aulas explicam; os materiais conduzem a aplica\u00e7\u00e3o e preservam as decis\u00f5es constru\u00eddas.<\/p>\r\n\r\n      <div class=\"pvr197-kit\">\r\n        <div class=\"pvr197-kit__visual\" aria-label=\"Materiais reais inclu\u00eddos no Proposta de Valor REAL\">\r\n          <figure class=\"pvr197-material-photo pvr197-material-photo--guide\">\r\n            <img loading=\"lazy\" src=\"https:\/\/reynaldocarvalho.com.br\/propostadevalor\/wp-content\/uploads\/2026\/08\/mapa-do-jogo-em-casa.webp\" width=\"1000\" height=\"1000\" alt=\"Guia do Mapa do Jogo em Casa fechado e aberto em p\u00e1ginas de aplica\u00e7\u00e3o\" loading=\"lazy\" decoding=\"async\">\r\n            <figcaption>Guia do Mapa do Jogo em Casa<\/figcaption>\r\n          <\/figure>\r\n\r\n          <div class=\"pvr197-material-photo--secondary\">\r\n            <figure class=\"pvr197-material-photo\">\r\n              <img loading=\"lazy\" src=\"https:\/\/reynaldocarvalho.com.br\/propostadevalor\/wp-content\/uploads\/2026\/08\/caderno-estudos-aplicacao.webp\" width=\"1199\" height=\"675\" alt=\"Caderno de Estudos e Aplica\u00e7\u00e3o fechado e aberto\" loading=\"lazy\" decoding=\"async\">\r\n              <figcaption>Caderno de Estudos e Aplica\u00e7\u00e3o<\/figcaption>\r\n            <\/figure>\r\n\r\n            <figure class=\"pvr197-material-photo\">\r\n              <img loading=\"lazy\" src=\"https:\/\/reynaldocarvalho.com.br\/propostadevalor\/wp-content\/uploads\/2026\/08\/mapa-mental-jogo-em-casa.webp\" width=\"1199\" height=\"675\" alt=\"Mapa Mental do Jogo em Casa em formato A4\" loading=\"lazy\" decoding=\"async\">\r\n              <figcaption>Mapa Mental A4<\/figcaption>\r\n            <\/figure>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"pvr197-kit__items\">\r\n          <article class=\"pvr197-kit__item\"><span>01 \u2022 Treinamento<\/span><h3>Sete aulas online<\/h3><p>Explica\u00e7\u00f5es, exemplos e fundamentos para compreender e aplicar o m\u00e9todo.<\/p><\/article>\r\n          <article class=\"pvr197-kit__item\"><span>02 \u2022 Guia de aplica\u00e7\u00e3o<\/span><h3>Guia do Mapa do Jogo em Casa<\/h3><p>Um processo guiado de 44 p\u00e1ginas para construir e testar sua Proposta de Valor REAL.<\/p><\/article>\r\n          <article class=\"pvr197-kit__item\"><span>03 \u2022 Acompanhamento<\/span><h3>Caderno de Estudos e Aplica\u00e7\u00e3o<\/h3><p>64 p\u00e1ginas alinhadas \u00e0s aulas para registrar conceitos, exerc\u00edcios, hip\u00f3teses e decis\u00f5es.<\/p><\/article>\r\n          <article class=\"pvr197-kit__item\"><span>04 \u2022 Consulta<\/span><h3>Mapa Mental do Jogo em Casa<\/h3><p>Modelo explicativo e vers\u00e3o livre em A4 para visualizar o m\u00e9todo e revisar a aplica\u00e7\u00e3o.<\/p><\/article>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"pvr197-section pvr197-section--dark\">\r\n    <div class=\"pvr197-shell\">\r\n      <span class=\"pvr197-eyebrow\">Para quem \u00e9<\/span>\r\n      <h2 class=\"pvr197-title\">Para neg\u00f3cios que j\u00e1 entregam valor e precisam torn\u00e1-lo compreens\u00edvel.<\/h2>\r\n\r\n      <div class=\"pvr197-audience\">\r\n        <article class=\"pvr197-audience__item\"><strong>Donos e gestores<\/strong><p>Que precisam organizar a mensagem da empresa e orientar as escolhas da marca.<\/p><\/article>\r\n        <article class=\"pvr197-audience__item\"><strong>Profissionais de vendas<\/strong><p>Que desejam argumentos mais claros e uma abordagem centrada no benef\u00edcio.<\/p><\/article>\r\n        <article class=\"pvr197-audience__item\"><strong>Profissionais de marketing<\/strong><p>Que precisam alinhar site, conte\u00fado, campanhas e posicionamento.<\/p><\/article>\r\n        <article class=\"pvr197-audience__item\"><strong>Empresas sem estrutura de marketing<\/strong><p>Que querem um processo aplic\u00e1vel sem precisar dominar ferramentas complexas de branding.<\/p><\/article>\r\n      <\/div>\r\n\r\n      <p class=\"pvr197-honesty\"><strong>O m\u00e9todo n\u00e3o promete um slogan m\u00e1gico e n\u00e3o substitui a pesquisa com clientes.<\/strong> Ele organiza hip\u00f3teses melhores, mostra o que precisa ser comprovado e ajuda a levar a proposta ao mercado.<\/p>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"pvr197-section pvr197-author-section\">\r\n    <div class=\"pvr197-shell pvr197-author\">\r\n      <figure class=\"pvr197-author__photo\">\r\n        <img loading=\"lazy\" src=\"https:\/\/reynaldocarvalho.com.br\/propostadevalor\/wp-content\/uploads\/2026\/07\/IMG_6353.jpg\" width=\"1753\" height=\"2337\" alt=\"Reynaldo Carvalho\" loading=\"lazy\" decoding=\"async\">\r\n      <\/figure>\r\n      <div class=\"pvr197-author__copy\">\r\n        <span class=\"pvr197-eyebrow\">Quem criou o m\u00e9todo<\/span>\r\n        <h2 class=\"pvr197-title\">Mais de 20 anos conectando marketing, vendas e estrat\u00e9gia de marca.<\/h2>\r\n        <p>Reynaldo Carvalho atuou nas \u00e1reas de Marketing e Vendas de empresas como Urbano Alimentos e Taschibra, liderando projetos que conectaram posicionamento, narrativa e execu\u00e7\u00e3o comercial.<\/p>\r\n        <p>Ao longo da carreira, desenvolveu campanhas, treinamentos para equipes de vendas, a\u00e7\u00f5es de endomarketing e projetos de relacionamento. O Proposta de Valor REAL transforma essa experi\u00eancia em um processo direto para tornar o valor da empresa mais claro.<\/p>\r\n\r\n        <div class=\"pvr197-author__facts\" aria-label=\"Experi\u00eancia profissional\">\r\n          <span>+20 anos de experi\u00eancia<\/span>\r\n          <span>Marketing e vendas<\/span>\r\n          <span>Estrat\u00e9gia de marca<\/span>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"pvr197-section\">\r\n    <div class=\"pvr197-shell pvr197-shell--narrow\">\r\n      <span class=\"pvr197-eyebrow\">Antes e depois<\/span>\r\n      <h2 class=\"pvr197-title\">Da mensagem dispersa a uma hip\u00f3tese que a empresa consegue defender.<\/h2>\r\n\r\n      <div class=\"pvr197-transform\">\r\n        <div class=\"pvr197-transform__row\"><span class=\"pvr197-transform__from\">O cliente n\u00e3o entende o valor.<\/span><span class=\"pvr197-transform__arrow\">\u2192<\/span><span class=\"pvr197-transform__to\">Uma mensagem alinhada \u00e0s aspira\u00e7\u00f5es do mercado.<\/span><\/div>\r\n        <div class=\"pvr197-transform__row\"><span class=\"pvr197-transform__from\">Cada colaborador explica de um jeito.<\/span><span class=\"pvr197-transform__arrow\">\u2192<\/span><span class=\"pvr197-transform__to\">Um racioc\u00ednio central para marketing, vendas e atendimento.<\/span><\/div>\r\n        <div class=\"pvr197-transform__row\"><span class=\"pvr197-transform__from\">O discurso come\u00e7a por caracter\u00edsticas.<\/span><span class=\"pvr197-transform__arrow\">\u2192<\/span><span class=\"pvr197-transform__to\">A abordagem come\u00e7a pelo benef\u00edcio relevante.<\/span><\/div>\r\n        <div class=\"pvr197-transform__row\"><span class=\"pvr197-transform__from\">Toda qualidade parece um diferencial.<\/span><span class=\"pvr197-transform__arrow\">\u2192<\/span><span class=\"pvr197-transform__to\">As quatro zonas tornam o campo competitivo mais claro.<\/span><\/div>\r\n        <div class=\"pvr197-transform__row\"><span class=\"pvr197-transform__from\">A proposta \u00e9 apenas uma inten\u00e7\u00e3o.<\/span><span class=\"pvr197-transform__arrow\">\u2192<\/span><span class=\"pvr197-transform__to\">A proposta se torna uma hip\u00f3tese organizada para testar.<\/span><\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"pvr197-offer\" id=\"pvr197-oferta\">\r\n    <div class=\"pvr197-shell pvr197-shell--narrow\">\r\n      <h2 class=\"pvr197-title\">Construa uma proposta que sua empresa consiga compreender, repetir e testar.<\/h2>\r\n      <p class=\"pvr197-lead\">Voc\u00ea recebe o treinamento completo e os tr\u00eas materiais de aplica\u00e7\u00e3o desenvolvidos para transformar aprendizado em decis\u00f5es concretas.<\/p>\r\n\r\n      <div class=\"pvr197-offer__card\">\r\n        <ul class=\"pvr197-offer__included\">\r\n          <li>Treinamento online com sete aulas<\/li>\r\n          <li>Guia do Mapa do Jogo em Casa<\/li>\r\n          <li>Caderno de Estudos e Aplica\u00e7\u00e3o<\/li>\r\n          <li>Mapa Mental em duas vers\u00f5es A4<\/li>\r\n          <li>Acesso online pela Hotmart<\/li>\r\n          <li>Garantia de sete dias<\/li>\r\n        <\/ul>\r\n\r\n        <div class=\"pvr197-price\" aria-label=\"Pre\u00e7o do treinamento\">\r\n          <span class=\"pvr197-price__old\">De R$ 497<\/span>\r\n          <strong class=\"pvr197-price__new\">R$ 197<\/strong>\r\n          <span class=\"pvr197-price__saving\">R$ 300 de diferen\u00e7a<\/span>\r\n        <\/div>\r\n\r\n        <a class=\"pvr197-button pvr197-button--gold\" href=\"https:\/\/pay.hotmart.com\/T102024446Y\" rel=\"nofollow sponsored\" data-pvr197-checkout>Quero encontrar onde minha empresa joga em casa<\/a>\r\n        <p class=\"pvr197-microcopy\">Pagamento seguro \u2022 Acesso online \u2022 Garantia de 7 dias<\/p>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"pvr197-section pvr197-section--soft\">\r\n    <div class=\"pvr197-shell pvr197-shell--narrow\">\r\n      <span class=\"pvr197-eyebrow\">Perguntas frequentes<\/span>\r\n      <h2 class=\"pvr197-title\">Antes de come\u00e7ar, vale esclarecer:<\/h2>\r\n\r\n      <div class=\"pvr197-faq\">\r\n        <details open><summary>Funciona para servi\u00e7os?<\/summary><div class=\"pvr197-faq__answer\"><p>Sim. Caracter\u00edsticas, vantagens, benef\u00edcios e provas existem tanto em produtos quanto em servi\u00e7os. Os exerc\u00edcios ajudam a adaptar o m\u00e9todo \u00e0 situa\u00e7\u00e3o de compra escolhida.<\/p><\/div><\/details>\r\n        <details><summary>Preciso conhecer marketing?<\/summary><div class=\"pvr197-faq__answer\"><p>N\u00e3o. O treinamento foi organizado para empreendedores, gestores e profissionais que precisam aplicar o racioc\u00ednio. Os conceitos aparecem acompanhados de exemplos e materiais de apoio.<\/p><\/div><\/details>\r\n        <details><summary>Vou sair com um slogan pronto?<\/summary><div class=\"pvr197-faq__answer\"><p>Voc\u00ea construir\u00e1 a base estrat\u00e9gica e frases candidatas. Um slogan pode surgir desse processo, mas slogan e Proposta de Valor n\u00e3o s\u00e3o a mesma coisa.<\/p><\/div><\/details>\r\n        <details><summary>Isso substitui o Value Proposition Canvas?<\/summary><div class=\"pvr197-faq__answer\"><p>N\u00e3o precisa substituir. O Proposta de Valor REAL pode ser utilizado sozinho por quem deseja um caminho mais direto ou como complemento pr\u00e1tico a outras ferramentas.<\/p><\/div><\/details>\r\n        <details><summary>Serve para uma empresa que j\u00e1 est\u00e1 no mercado?<\/summary><div class=\"pvr197-faq__answer\"><p>Esse \u00e9 o cen\u00e1rio priorit\u00e1rio: neg\u00f3cios que j\u00e1 entregam valor, mas precisam torn\u00e1-lo claro, coerente e aplic\u00e1vel \u00e0 comunica\u00e7\u00e3o e \u00e0s vendas.<\/p><\/div><\/details>\r\n        <details><summary>Qual \u00e9 a diferen\u00e7a entre o Guia e o Caderno?<\/summary><div class=\"pvr197-faq__answer\"><p>O Guia conduz a aplica\u00e7\u00e3o completa do Mapa do Jogo em Casa. O Caderno acompanha as sete aulas, registra conceitos, exerc\u00edcios e decis\u00f5es. Eles cumprem fun\u00e7\u00f5es diferentes e trabalham juntos.<\/p><\/div><\/details>\r\n        <details><summary>Tenho garantia?<\/summary><div class=\"pvr197-faq__answer\"><p>Sim. Voc\u00ea ter\u00e1 sete dias ap\u00f3s a compra para acessar o treinamento e avaliar se ele faz sentido para o seu momento.<\/p><\/div><\/details>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"pvr197-closing\">\r\n    <div class=\"pvr197-shell pvr197-shell--narrow\">\r\n      <span class=\"pvr197-eyebrow\">O pr\u00f3ximo passo<\/span>\r\n      <h2 class=\"pvr197-title\">Sua empresa n\u00e3o precisa parecer diferente para todo mundo.<\/h2>\r\n      <p class=\"pvr197-lead\">Precisa ser a melhor escolha para o cliente certo. Encontre sua Zona da Vit\u00f3ria, transforme caracter\u00edsticas em benef\u00edcios e construa uma mensagem que sua equipe e seus clientes consigam repetir.<\/p>\r\n      <a class=\"pvr197-button\" href=\"https:\/\/pay.hotmart.com\/T102024446Y\" rel=\"nofollow sponsored\" data-pvr197-checkout>Quero construir minha Proposta de Valor REAL<\/a>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <footer class=\"pvr197-footer\" aria-label=\"Rodap\u00e9 do Proposta de Valor REAL\">\r\n    <div class=\"pvr197-shell\">\r\n      <div class=\"pvr197-brand\" aria-label=\"Proposta de Valor REAL\">\r\n        <span class=\"pvr197-brand__mark\" aria-hidden=\"true\"><span><\/span><span><\/span><span><\/span><span><\/span><\/span>\r\n        <strong class=\"pvr197-brand__text\">Proposta de Valor REAL<\/strong>\r\n      <\/div>\r\n      <p class=\"pvr197-footer__tagline\">Encontre onde sua empresa joga em casa.<\/p>\r\n      <nav class=\"pvr197-footer__links\" aria-label=\"Links institucionais\">\r\n        <a href=\"https:\/\/reynaldocarvalho.com.br\/plegal\/\">Termos de Uso<\/a>\r\n        <a href=\"https:\/\/reynaldocarvalho.com.br\/plegal\/\">Pol\u00edtica de Privacidade<\/a>\r\n        <a href=\"https:\/\/www.instagram.com\/reynaldocarvalhoo\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>\r\n      <\/nav>\r\n      <div class=\"pvr197-footer__legal\">\r\n        \u00a9 <span data-pvr197-year>2026<\/span> Proposta de Valor REAL. Todos os direitos reservados.<br>\r\n        Reynaldo Branding &amp; Marketing Ltda. \u2022 CNPJ 50.301.923\/0001-51\r\n      <\/div>\r\n    <\/div>\r\n  <\/footer>\r\n\r\n  <div class=\"pvr197-mobile-bar\" aria-label=\"Comprar Proposta de Valor REAL\">\r\n    <span class=\"pvr197-mobile-bar__price\">De R$ 497<strong>R$ 197<\/strong><\/span>\r\n    <a class=\"pvr197-button\" href=\"https:\/\/pay.hotmart.com\/T102024446Y\" rel=\"nofollow sponsored\" data-pvr197-checkout>Quero come\u00e7ar<\/a>\r\n  <\/div>\r\n<\/main>\r\n\r\n<script>\r\n  (() => {\r\n    const CHECKOUT_PUBLICO = \"https:\/\/pay.hotmart.com\/T102024446Y\";\r\n    const root = document.currentScript.previousElementSibling;\r\n\r\n    root.querySelectorAll(\"[data-pvr197-checkout]\").forEach((link) => {\r\n      link.href = CHECKOUT_PUBLICO;\r\n      link.addEventListener(\"click\", () => {\r\n        if (typeof window.fbq === \"function\") {\r\n          window.fbq(\"track\", \"InitiateCheckout\", { value: 197.00, currency: \"BRL\" });\r\n        }\r\n      });\r\n    });\r\n\r\n    root.querySelectorAll(\"[data-pvr197-year]\").forEach((element) => {\r\n      element.textContent = new Date().getFullYear();\r\n    });\r\n  })();\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Proposta de Valor REAL Treinamento completo \u2022 Aplica\u00e7\u00e3o pr\u00e1tica PROPOSTA DE VALOR REAL Se cada pessoa explica sua empresa de um jeito, o cliente acaba escolhendo pelo pre\u00e7o. Descubra onde sua empresa joga em casa e transforme aquilo que ela faz de melhor em uma mensagem que o cliente entende, lembra e considera na decis\u00e3o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":82,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"class_list":["post-6","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/reynaldocarvalho.com.br\/propostadevalor\/wp-json\/wp\/v2\/pages\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reynaldocarvalho.com.br\/propostadevalor\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/reynaldocarvalho.com.br\/propostadevalor\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/reynaldocarvalho.com.br\/propostadevalor\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reynaldocarvalho.com.br\/propostadevalor\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":127,"href":"https:\/\/reynaldocarvalho.com.br\/propostadevalor\/wp-json\/wp\/v2\/pages\/6\/revisions"}],"predecessor-version":[{"id":182,"href":"https:\/\/reynaldocarvalho.com.br\/propostadevalor\/wp-json\/wp\/v2\/pages\/6\/revisions\/182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reynaldocarvalho.com.br\/propostadevalor\/wp-json\/wp\/v2\/media\/82"}],"wp:attachment":[{"href":"https:\/\/reynaldocarvalho.com.br\/propostadevalor\/wp-json\/wp\/v2\/media?parent=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}